Canadian Anti-Spam Legislation (CASL) is a strait new law meant to restrict unwanted e-mail, ads and texts, and it will apply to companies and organizations who is doing business worldwide. Companies selling or promoting products or services are required to prove they have confirmation to reach out to new, existing and potential customers using electronic messages, a list that includes social media messages like tweets.
What is Canadian Anti Spam Legislation ?
Canadian Anti Spam legislation or Canada’s Anti Spam Legislation (CASL) contains rules for sending commercial electronic messages (CEMs) and the installation of software or computer programs.
CASL also prohibits the unauthorized modification of data transmission. The rules that apply to CEMs enter into force on 1 July 2014, while the requirements for computer programs effective January 15, 2015, followed by private right of action on July 1, 2017th
Canadian Anti Spam Legislation Rules
Canadian anti spam legislation is applying important rules so you need to know the basics about sending messages commerce Electronic messages.
◦Under Canadian anti spam legislation is consent required before sending a CEM. But is an electronic message that is sent to obtain approval to send a message for commercial purposes as a CEM.
◦CASL applies to all persons, corporations and other businesses, non-profit organizations, etc.-that sends electronic messages for commercial purposes.
◦Under CASL, electronic news e-mails, text messages, instant messages, and messages can be sent via social networks like Facebook and tweeter.
◦CASL defines a CEM message encourages participation in a commercial activity. This includes advertising and information about promotions, offers, business opportunities, events, etc.
◦Consent can either be explicit or implied.
◦Express consent means that someone actively gave you permission to / send him or her a CEM.
◦Implied consent means, it would be reasonable to conclude that someone you permission to send him / her a CEM on previous relationships. Implied consent is also someone who has posted conspicuously his / her e-mail address apply, say on a website.
To explicit consent, you must obtain:
◦Clearly describe the purpose, is required for approval;
◦Provide the name of the person to identify the consent and sought whose behalf the agreement, if different;
◦Provide contact details (postal address, and either a phone number or an email address) those parties consent; and
◦Indicate unsubscribe the recipient.
◦Under CASL, you need to prove in a position that you have permission.
Necessary Information to Include
The necessary information You must include in each CEM are:
◦The name of the person sending the message and identify on whose behalf the message is sent, if different;
◦Contact information (mailing address, and either a phone number or an email address) of the sender; and
◦A mechanism may terminate the recipient a simple manner without cost.